The Age of Overt Persuasion is Over.

The new persuasion doesn't feel like your being sold because it is engineered to go unfelt, unnoticed and unseen. Welcome the age of invisible persuasion where messages seep in, unchecked. And guess what, the subliminal persuasion isn’t occurring at the commercial break on TV or radio or on the print ad pages, it happens between the lines and between the scenes. Your neighbor or co-worker does it to you on behalf of the persuader and you don’t know it . . . but you act on it.

It's called Subliminal Persuasion and this is how it works.

Subliminal persuasion goes unseen, entering your mind under the conscious radar of critical thinking and it goes undetected and that is what makes it so effective.

It penetrates you, takes hold inside you and becomes part of you. It resides unseen but shows up in your words and actions.

If you think I’m talking about the subliminal seduction Wilson Bryan Keys wrote about, you’d be wrong, he only got it partially right. I’m not going to talk to you about how carefully arranged pictures show orgies or how if you look hard enough at ice cubes you’ll see the word sex. That is overt, not subliminal, it isn’t effective.

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