Polictical Persuasion Decoded

Newt Gingrich: The Most Persuasive Man In Politics?

Whether you are a Republican, Democrat, Libertarian, or Independent, you'll enjoy the manifesto on persuasive political language from none other than Newt Gingrich.

This very insightful article exposes the use of "Language" A Key Mechanism of Control" in a memo from GOPAC.

The memo from GOPAC does a great job of demonstrating how to create language that includes "Contrasting Words" and Optimistic Positive Governing Words."

Study the language you find in this brief article and notice how it is used during the '08 elections . . . then explore how you can use these same words in your own writing, speaking, selling, and marketing to differentiate yourself from the competition while endearing yourself to your clients.

Then, make up your own list of words and keep them handy and use them often. Politicians know a little something about how we respond to what we hear, study their examples of persuasion if you want to be come more masterful and getting the outcomes you want.

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