August 19, 2008
Persuasion, Harvard, and Happiness
Seth Godin makes a very powerful point when he says "What you have doesn't make you unhappy. What you want does."
In terms of persuasion, your goal often is to make people unhappy by increasing the emotional connection to what they want. By keeping them focused on the source of their unhappiness and increasing their desire to be happy by getting what they want you cause them to buy.
And, as the brilliant Seth Godin points out, that all changes once they do buy from you, now all of your focus has to be on reminding people how happy they are . . . but happy related to products is fleeting so you must continue to provide them with more opportunities to see ways in which they are happy with your product or service that they haven't even considered yet.
Happiness is a core belief study for all true persuasionists and one of the best short videos on happiness and how it occurs was done by Dr. Dan Gilbert, Harvard Professor of Psychology and author of the book Stumbling On Happiness . Watch this very informative video here by clicking here or just watch below.
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Filed under Small Business by Dave Lakhani
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