Sales and Marketing

The Structure Of Persuasive Storytelling Or How Mass Influence Occurs
Storytelling is one of our oldest forms of communication. It is a way that ideas and information was transferred person to person for thousands of years before radio, television and other mass media. It holds one of the most important keys to persuasion and mass influence that you can possess. Once you understand how storytelling works you have at your disposal the one tool that slips in under people's conscious radar and impacts them deeply. It is the basis for movies, marketing, advertising, negotiation, religion, propaganda and more.

Persuasive Tactics Of Jesus Vs Buddha
The study and writing about persuasion vs. media, advertising, marketing etc., is a very small niche. It is interesting to see how people try and find ways to create a new focus area to bring attention to themselves. Often the focus is good and looks at things that haven't been discussed yet. Blair Warren is phenomenal at doing that.

Persuasion, Mass Influence, Subliminal Persuasion, Memetics, Hypnosis And The Structure Of Changing Minds
Ben Mack and I had an impromptu discussion about how persuasion, mass influence, subliminal persuasion, hypnotic language, nlp, and reality impact the response to persuasive efforts. We also discuss manipulation and memetics. This is an informal but very deep discussion and I think you'll find it a very interesting addition to your exploration and knowledge of persuasion.

Men Are More Attracted To The Woman In Red
Men find women wearing more attractive.

Andrew Elliot, professor of psychology at the University of Rochester, and Daniela Niesta, post-doctoral researcher, conducted a series of five experiments that demonstrated that the color red makes men feel more amorous toward women. The research also demonstrated that men are unaware of the role the color plays in their attraction.

Polictical Persuasion Decoded
Whether you are a Republican, Democrat, Libertarian, or Independent, you'll enjoy the manifesto on persuasive political language from none other than Newt Gingrich.

This very insightful article exposes the use of "Language" A Key Mechanism of Control" in a memo from GOPAC.

Persuasive Political Spin And What To Do When Spin Goes Bad
Spin makes the world of business and politics go round. Spin is a form of applied propaganda and when done properly and ethically it is very powerful. One of the best examples of a spin meister is the movie Thank You For Smoking, it is a must view for every serious student of persuasion, public relations and propaganda.

Discussing Persuasion, Sales, and Marketing On The Big Idea With Donny Deutsch
Be sure to watch The Big Idea with Donny Deutsch on Thursday, June 26th, 2008 and I'll be a guest on the show.

Another Subliminal Advertising Video
I love this. Whoever this masked man is that created this video is a genius! I may be a little biased because he is promoting my book.

Applied Propaganda – Edward Bernays Principles Of Mass Influence And Persuasion
The serious student of persuasion can't go long without studying the work of Sigmund Freud's nephew Edward Bernays. You'll have experienced the work of Edward Bernays if:

The Psychic Sales Letter Is Subliminal Persuasion In Action
When we think about technology in subliminal persuasion the things that come to mind is video or audio. Some people will think about something like MS Word or even a blog to create persuasive information. But what about a program like the freely downloadable Psychic Sales Letter.