February 4, 2009

Win A Ticket To Joel Bauer's Passion 2 Profit Live Event

I'd like to give you a VIP ticket to Joel Bauer's live Passion 2 Profit event and the ticket will allow you to bring a spouse or business partner. The event takes place on Feb 21 - 22nd in Woodland Hills, CA. If you haven't seen Joel before or spent time learning from him, this is a must attend event.

Here is how you can win the ticket:

1. Very simple, tell people to start following me on Twitter and to send me a tweet including your name and that they are following me because of you and you have to retweet my post about the contest at least once.

2. Sign up for my newsletter here (My staff will be correlating this with your twitter name so put your twitter name as your first name).

3. I'll be putting your name in a hat for each person that sends me a tweet and on Sunday I'll draw the winner. If you can't attend the event I'd still appreciate you greatly for asking people to follow me and retweet a few of my interesting tweets (if they are).

4. I'll give massive bonus opportunities to people who also create a YouTube or Google video telling people why they should be studying my work and tell them to go to this link: http://budurl.com/godave I'll give extra massive bonus opportunities to anyone who embeds that in a blog and links to www.subliminalpersuasionbook.com and encourages them to subscribe to my newsletter.

Ok, that is it, get busy and win! Oh, details of the event are below.

See video of people who have attended the event here.

Day One Ends At 5:00 pm (evening bonus session most likely)

Doors Open & Registration begins at precisely 8:00am
(permit 30 minutes for registration line & security badge pickup)
Event begins at precisely 9:00am

Pre-Event Wealth Conditioning Process Begins At 8:30am
Event Training Facility Doors Shut At 9:00am (Joel Begins ON TIME)
(
those who are late will miss 90 minutes of critical revenue generating training)

Day Two Ends At 5:00 pm

Doors Open at precisely 8:00am
Pre-Event Wealth Conditioning Process Begins At 8:30am
Event begins at precisely 9:00am
Event Training Facility Doors Shut At 9:00am (Joel Begins ON TIME)
(
those who are late will miss 90 minutes of critical revenue generating training)

Mandatory:

Bring snacks, bottled water, SWEATER/SWEAT-SHIRT (training facility runs cool),

Amazing Positive Attitude, Desire For Massive Financial & Personal
Success…and leave cell phones in the OFF position (or you will be sent home).

Optional:

Digital Camera, Dress Well…

Additional Attendees:

You must own Joel Bauer's Persuasion Power System in order to attend the event. (Waived Because You Are Getting The Ticket From Me)
You must be registered and appear on our confirmed attendee list.

No last minute attendees will be admitted. There are no exceptions to these rules.

Note:

Do not bring your Persuasion Power System, Laptop computers or audio recording devices of
any kind. There are no exceptions to this rule.

Breaks:

Twenty minute bathroom breaks are scheduled every 90 minutes with a 75 minute lunch break
each day.

Maximize Your Transformation Experience By:

Get plenty of sleep the night before. Fly in the day before, as you will not want to risk missing
event ten minutes of this transformational experience/training. Take advantage of special
low competitive room rates provided by the hotel for attendees of "Passion2Profit". Review Joel's
quick-start DVD before attending for a clear review of fundamental principles and mind-set.

Joel takes this event very seriously (no children under 14 allowed) as these 2-days have saved
lives emotionally & financially.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Filed under Small Business by Dave Lakhani

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January 29, 2009

Renegades of Persuasion DVDs

Your Persuasion Immersion Begins With Your Training By 6 Of The World's Top Persuaders In Your Home Or Office On DVD!

Renegades of Persuasion is now an annual event, video of the live event will never be sold at this price again, I will never allow anyone in unless they buy one of my training packages or pay the full entry price. I chose the name Renegades of Persuasion very deliberately. I only want to attract free thinkers, intellectually diligent action takers, people who want want to put their finger right on what makes people tick and turn it. I want people who are renegades, people of intensity and integrity. And most of all, people who want to study, understand and apply what works in persuasion and influence NOW!

This is a training event, you need to be prepared to learn. The trainers you are learning from are Doctors of Psychology and the top influencers in their field. I'm also bringing the world's best pitchman to the event to explain exactly how he creates the results he does on stages and trade shows worldwide.

I Know What You Are Thinking

You've been to dozens of seminars and they are all "Pitchfest" or "Sell-a-thons" where speaker after speaker gets on stage and tries to sell you something else. You may have even received a copy of my book because you saw me at one of those kind of events. I make no apologies for those kind of events or for speaking at them, they are also effective learning venues for many. You've also been to events that repackage and rehash the same old information you've heard a million times and that you've already read in their book.

This Is Not That Event

Selling you things is not the central focus of this event, teaching you new, replicatable skills is. We are also conducting a social experiment round idea contagion that you'll be taking part in, this is an event as much about learning as it is about testing new ideas right in front of you. This event is fun for all of us, it is where we get to share our most solid material, that material that you need to be using every day and we get to push the edge a little and share some of the most cutting edge, interesting and controversial material as well. It takes someone special to experience this training. You have to be a committed student of persuasion, influence, advertising, marketing, or sales to really get this, but if you are one of those people, this will prove to be your Nirvana.

Here's What You Can Expect To Learn

I've structured this training so that you can be exposed to the very best ideas in persuasion and influence today. I've chosen my trainers specifically for their ability to bring a particular level of training to you, each will provide you with another layer of persuasive skill that you can leverage at will. Allow me to introduce you to the speakers you'll be trained by. I'm going to give you their names and what they'll be teaching you, I'll give you their detailed biographies later and feel free to click on any of the linked names for their website or more info.

Meet Your Mentors

  • Dr. Kevin Hogan - Author of The Psychology Of Persuasion, Covert Persuasion, The Science of Influence and many more books. His annual influence boot camp sells out every year. Kevin understands and teaches you practical applications of psychological persuasion and influence. This is real science meets sales and man does it work!
  • Joel Bauer - The world's greatest pitchman and author of How To Persuade People Who Don't Want To Be Persuaded. Joel understands and teaches group sales psychology, room control and group selling tactics like no one you've ever experienced.
  • Dr. Ben Mack - Ben is the author of Think Two Products Ahead, the creator of the Yo-Yo craze of the late 1990's when he helped take Yomega Yo-Yo from $8 Million in sales to over $100m in sales a year later. He is also recognized as one of the world's greatest memeticists and he'll be teaching you how to create and leverage persuasive memes.
  • Dr. Rachna Jain - Dr. Jain is currently considered one of the nation's top experts on persuasive social media and how to create leverage social media to build brands fast and create crowds using mass influence technologies. She is a Psy.D who will bring detailed research and hands on working sessions on creating persuasive social media that impacts immediately.
  • George Paiva - A persuasive communications expert who will show you a four part strategy for creating persuasive arguments that is unbelievably effective. You'll learn persuasive copywriting skills that will blow your competition out of the water and have your prospects and clients eating out of your hands.
  • Dave Lakhani - I'll be bringing you two key components in this event and one frightening experience. I'm going to reveal the information that they would not allow me to include in the book Subliminal Persuasion and I'll show you exactly how to use the information. I'm also going to teach cult mind control tactics so that you can understand how people become indoctrinated and brainwashed. I'll also demonstrate the ethical use of these techniques (this was one of the areas that made my publisher uncomfortable).
  • Deborah Micek - @coachdeb as she's known to most and author of Secrets Of Online Persuasion. Coach Deb is widely considered one of the nation's top experts in online tribal behavior and how to leverage it for your profitable success!

Follow This Link To Learn How You Can Get One Of The Limited Sets Of This Exclusive Training Program

Filed under Small Business by Dave Lakhani

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November 12, 2008

The Structure Of Persuasive Storytelling Or How Mass Influence Occurs

Storytelling is one of our oldest forms of communication. It is a way that ideas and information have been transferred person to person for thousands of years before radio, television and other mass media and now via those tools. It holds one of the most important keys to persuasion and mass influence that you can possess. Once you understand how storytelling works you have at your disposal the one tool that slips in under people's conscious radar and impacts them deeply. It is the basis for movies, marketing, advertising, negotiation, religion, propaganda and more.

Joseph Campell popularized the term Monomyth (often referred to as The Hero's Journey) which he took from James Joyce's book Finnegans Wake (It is correct, Finnegans has no apostrophe). This basic narrative structure appears in all cultures and is described by Campbell in the introduction to his seminal work on the subject The Hero With A Thousand Faces like this:

"A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man."

Chris Vogel a writer of some regard who has been involved in writing many high grossing movies that follow The Hero's Journey describes the journey in 12 steps:

Vogel's 12 Stage's look like this:

1. Ordinary World - The hero's normal world before the story begins

2. Call To Adventure- The hero is presented with a problem, challenge or adventure

3. Refusal Of The Call - The hero refuses the challenge or journey, usually because he's scared

4. Meeting with the Mentor - The hero meets a mentor to gain advice or training for the adventure

5. Crossing the First Threshold - The hero crosses leaves the ordinary world and goes into the special world

6. Tests, Allies, Enemies - The hero faces tests, meets allies, confronts enemies & learn the rules of the Special World.

7. Approach - The hero has hit setbacks during tests & may need to try a new idea

8. Ordeal - The biggest life or death crisis

9. Reward - The hero has survived death, overcomes his fear and now earns the reward

10. The Road Back - The hero must return to the Ordinary World.

11. Resurrection Hero - another test where the hero faces death – he has to use everything he's learned

12. Return with Elixir - The hero returns from the journey with the “elixir”, and uses it to help everyone in the Ordinary World

Here Joseph Campbell talks about The Hero's Journey as it plays out in the movie Star Wars.

I did a video presentation on how to use effective persuasive storytelling in business which you'll find in segments here.

This process works particularly well when you are creating media releases, telling stories for the media or presenting messages to large groups . . . it works equally well one on one. If you want your fame to spread, tell a story using this format that is easy for people to grasp and tell again. Fame is built on powerful stories.

Begin searching the stories around you and notice how many of them incorporate either intentionally or unintentionally the elements of The Hero's Journey. Classic myths from many cultures share this structure as do the stories of Jesus, Moses, and Buddha. A good number of high grossing, popular movies and books follow The Hero's Journey including Star Wars, The Matrix, The Lion King, Beowulf, The Lord of the Rings and Ender's Game.

Watch the videos and see how you can apply storytelling to your persuasive efforts and watch how they transform. Be sure to leave your comments here and let me know your experience, I look forward to reading them.

Filed under Advertising, Persuasion, Sales and Marketing, Subliminal Persuasion by Dave Lakhani

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