Subliminal Selling Secrets Newsletter

"The Age Of Overt Persuasion Is Over."

Persuasion that looks like persuasion isn't persuasive anymore.

Subliminal- existing or operating below the threshold of consciousness; being or employing stimuli insufficiently intense to produce a discrete sensation but often being or designed to be intense enough to influence the mental processes or the behavior of the individual: a subliminal stimulus ñ from Dictionary.com

Who else remembers the obnoxious commercials when we only had 3 networks? There weren't many choices for TV so the commercials we got we watched because it seemed like all three networks ran their ads at about the same time.

In the early days of TV commercials overtly advertised, in fact it was obnoxious. Perhaps the worst was Mr. Whipple saying "Don't squeeze the Charmin." You don't see that ad on anymore because it no longer works.

If you looked at ads from 30 years ago now, they might make you laugh.

Edgy companies like SPRITE have made fun of the endorsement and sponsorship model with parody ads that are pure (but effective) satire. What works for persuasion and what doesn't work is changing.

What about the salesperson who uses clichÈd ìclosingî techniques and the marketer who uses the methods of yesteryear because they donít understand what is happening in front of their eyes.

Audiences have grown sophisticated and they are getting good at rejecting commercial messages. We Tivo, channel surf, check email or simply check out when we feel like we are being sold.

Nobody likes to feel sold. The new persuasion doesn't feel like your being sold because it is engineered to go unfelt, unnoticed and unseen. Welcome the age of invisible persuasion where messages seep in, unchecked. And guess what, the subliminal persuasion isnít occurring at the commercial break on TV or radio or on the print ad pages, it happens betwe en the lines and between the scenes. Your neighbor or co-worker does it to you on behalf of the persuader and you donít know it... but you act on it.

It's called Subliminal Persuasion and this is how it works.

Subliminal persuasion goes unseen, entering your mind under the conscious radar of critical thinking and it goes undetected and that is what makes it so effective.

It penetrates you, takes hold inside you and becomes part of you. It resides unseen but shows up in your words and actions.

If you think Iím talking about the subliminal seduction Wilson Bryan Keys wrote about, youíd be wrong, he only got it partially right. Iím not going to talk to you about how carefully arranged pictures show orgies or how if you look hard enough at ice cubes youíll see the word sex. That is overt, not subliminal, it isnít effective.

This is persuasive technology that flies below the radar...

• Subliminal Persuasion explains why you have so many Proctor and Gamble products in your home and don't know it.
• Subliminal Persuasion is the reason you drive a Ford instead of a Chevy or a Dodge instead of a Toyota
• Subliminal Persuasion reveals why one person gets elected and another doesn't... even when he is obviously the better choice. It is the secret Sigmund Freudís nephew used to make Freud famous and what made bacon and eggs a doctor recommended breakfast. Had bacon and eggs lately?
• It explains why your business doesn't make as much as your biggest competitor... and what you can do about it.